Privacy Policy

Last updated: December 30, 2025

At Palettee, your privacy is important to us. We are committed to protecting your personal information and being transparent about how we collect, use, and share your data. This Privacy Policy explains how your information is handled when you visit or make purchases from our website, which is built on the Shopify platform.

Information We Collect

When you use our website, we may collect several types of information to provide and improve our services:

Personal Information: Name, email address, phone number, shipping and billing address, and payment information when you place an order.

Transactional Information: Products purchased, order history, and customer service interactions.

Technical Information: IP address, browser type, device type, operating system, and browsing behavior on our website.

Shopify Data: Shopify collects data related to your account, orders, and checkout process. We use Shopify’s secure platform to handle sensitive information.

How We Use Your Information

We use the information we collect for purposes including, but not limited to:

Processing and fulfilling your orders efficiently and securely.

Communicating with you regarding your order, shipping, promotions, or important updates.

Personalizing and improving your shopping experience on our website.

Analyzing website traffic and customer behavior to enhance website functionality and services.

Preventing fraudulent transactions and ensuring secure payments.

Payment and Security

We use Shopify Payments, PayPal, and other trusted payment processors to securely handle your transactions. You may pay using credit/debit cards or your PayPal account. We do not store your card information on our servers. All payment transactions are encrypted and protected using industry-standard security measures. Shopify provides additional safeguards for data privacy and security.

Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. Your information may be shared only with:

Trusted service providers assisting us with order fulfillment, shipping, payment processing, or website maintenance.
Legal authorities when required by law or to protect our rights.

All third-party providers, including Shopify, are required to maintain the confidentiality and security of your information.

Analytics, Marketing, and Fraud Prevention Tools

We use certain tools to better understand user behavior, improve our website, communicate with customers, and prevent fraud:

Analytics Tools: Google Analytics, Meta Pixel – Help us understand user behavior, website performance, and optimize our services.
Marketing Platforms: Klaviyo, Mailchimp – Used to send newsletters, promotional content, and updates to customers who have opted in.
Fraud Prevention Tools: Shopify Security & Risk System – Protects our customers and business from unauthorized or fraudulent activity.

These tools may collect data such as page visits, clicks, and interactions on our website. We ensure that any collected data is handled securely and in compliance with privacy standards.

Cookies and Tracking

Our website uses cookies, pixels, and similar technologies to improve your browsing experience, analyze site traffic, and provide personalized content or marketing. Shopify also uses cookies to manage sessions, remember customer accounts, and streamline checkout. You can manage or disable cookies in your browser, but some features of the site may not work correctly without them.

Your Rights

You have the right to:

Access, correct, or update your personal information.
Request deletion of your personal data, subject to legal or contractual obligations.
Opt out of marketing emails by following the unsubscribe link in communications or contacting us directly.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements. Shopify may retain certain transactional information as part of its platform recordkeeping.

Children’s Privacy

Our website is not intended for individuals under the age of 13. We do not knowingly collect information from children. If we discover that we have inadvertently collected data from a child under 13, we will delete it promptly.

Third-Party Services

We may use third-party services to help us operate our business, including analytics, email marketing, and social media integrations. These services may collect data about your interactions with our website. We require all third-party services to handle your information securely and comply with privacy standards.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with the updated “Last Updated” date. We encourage you to review this Privacy Policy periodically.